Today, measuring client satisfaction and correcting mistakes are not an option for a business, but an absolute must. Competition becomes fiercer, so you have to clearly understand your advantages and eliminate shortcomings. Moreover, it is crucial not only to corporate giants, but also to medium and small companies. Why use customer […]
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Feedback helps keep your finger on the pulse of clients’ attitude and needs. But to make decisions in line with the feedback received, you must be sure of data reliability. The response rate and the completion rate are key metrics tracked by questionnaires creators to control quality of the collected data. […]
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The Thurstone Scale was designed to measure attitudes towards an object. This tool provides high-precision measurement of the respondent’s attitude towards a complex ambiguous object, when it cannot be measured directly. Definition of Thurstone Scale The main principle of the scale is as follows: the respondent is asked to rate a […]
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Target audience as big as thousands of people is rarely homogeneous. Clients differ by gender, age, lifestyle, frequency of purchases, etc. That is why a universal approach to promotion may not be effective. Dividing target audience by subgroups is a step towards customized offers, better targeted advertising campaigns and new product […]
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Most companies face the need to assess their personnel. This assessment later serves as the basis for the incentive system, individual career paths, and promotion decisions. This task can be partially accomplished through a KPI system. But, unfortunately, it is impossible to find adequate metrics for every position, that will provide […]
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Why is it so important to write good questions for a questionnaire? The quality of your results will depend on the quality of your questions. A poorly constructed question can cause bias in the responses; it will lead to misunderstanding or misinterpretation. In this article, we’ll talk about different types of […]
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Nowadays, target audiences are surveyed not only by sociologists but also by a variety of specialists without relevant education: product managers, business analysts, HR managers, etc. Yet, few look into how to create a good questionnaire. The process seems deceptively intuitive at first. However, you have to bear in mind that […]
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How to create an online survey Benefits and limitations of an online survey Online survey is a type of survey where respondents answer questions on their personal device — a computer, tablet, or smartphone. Survey invitations can be sent out to an existing contact list or to participants of a survey panel. […]
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How to Collect Survey Data One of the key sources of quantitative data in sociology is surveys. Try online survey maker. There are three main survey types based on their format: Telephone Survey This type of survey is essentially a phone interview. It can be conducted by calling both landlines and […]
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The average human attention span is eight seconds. When it comes to a marketing survey, keeping the respondent’s attention will be even harder. So you have to think it over how to make the survey easier to perceive to avoid the distortion of data caused by respondent fatigue. Types of Survey […]
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