The Thurstone Scale was designed to measure attitudes towards an object. This tool provides high-precision measurement of the respondent’s attitude towards a complex ambiguous object, when it cannot be measured directly. Definition of Thurstone Scale The main principle of the scale is as follows: the respondent is asked to rate a […]
Read moreTarget audience as big as thousands of people is rarely homogeneous. Clients differ by gender, age, lifestyle, frequency of purchases, etc. That is why a universal approach to promotion may not be effective. Dividing target audience by subgroups is a step towards customized offers, better targeted advertising campaigns and new product […]
Read more
Most companies face the need to assess their personnel. This assessment later serves as the basis for the incentive system, individual career paths, and promotion decisions. This task can be partially accomplished through a KPI system. But, unfortunately, it is impossible to find adequate metrics for every position, that will provide […]
Read more
Why is it so important to write good questions for a questionnaire? The quality of your results will depend on the quality of your questions. A poorly constructed question can cause bias in the responses; it will lead to misunderstanding or misinterpretation. In this article, we’ll talk about different types of […]
Read more
Nowadays, target audiences are surveyed not only by sociologists but also by a variety of specialists without relevant education: product managers, business analysts, HR managers, etc. Yet, few look into how to create a good questionnaire. The process seems deceptively intuitive at first. However, you have to bear in mind that […]
Read more
How to create an online survey Benefits and limitations of an online survey Online survey is a type of survey where respondents answer questions on their personal device — a computer, tablet, or smartphone. Survey invitations can be sent out to an existing contact list or to participants of a survey panel. […]
Read more
How to Collect Survey Data One of the key sources of quantitative data in sociology is surveys. Try online survey maker. There are three main survey types based on their format: Telephone Survey This type of survey is essentially a phone interview. It can be conducted by calling both landlines and […]
Read more
The objective of the qualitative methods is to answer questions like “how?”, “why?”, and “what for?” which should be carefully arranged while making a survey. Researchers choose qualitative methods to lessen their influence on respondents’ answers. Their goal is to study social reality as it is perceived by people. That is […]
Read more