The average human attention span is eight seconds. When it comes to a marketing survey, keeping the respondent’s attention will be even harder. So you have to think it over how to make the survey easier to perceive to avoid the distortion of data caused by respondent fatigue. Types of Survey […]
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A survey scale is a tool for converting subjective experience into scale points. Key direct measurement methods: association of the answer with a scale point; ranking of objects based on a given criterion; comparison of paired objects based on a certain principal; distribution of objects along a scale of “equal” intervals; […]
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With rare exceptions, every survey contains demographic questions. However, since this information block is placed at the very end, it does not receive nearly as much attention as it deserves. In this article, we will discuss how to ask demographic questions to collect accurate and comprehensive data. What Is Demographic Information? In […]
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