As you may know, respondents are more willing to share their honest opinion when they believe their identity is safe. Anonymity is particularly important in surveys on employee engagement and loyalty, as well as on different forms of deviant behavior. In this article, we’ll discuss the pros and cons of anonymous surveys, […]
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A survey scale is a tool for converting subjective experience into scale points. Key direct measurement methods: association of the answer with a scale point; ranking of objects based on a given criterion; comparison of paired objects based on a certain principal; distribution of objects along a scale of “equal” intervals; […]
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With rare exceptions, every survey contains demographic questions. However, since this information block is placed at the very end, it does not receive nearly as much attention as it deserves. In this article, we will discuss how to ask demographic questions to collect accurate and comprehensive data. What Is Demographic Information? In […]
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